One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can…
Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.
It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star.
Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August.
The Olive Garden has launched a stand-alone, Spanish-language Web site, an extension of its in-restaurant experience, to address the needs of Spanish-speaking guests.
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more
McDonald's has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums.
Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton.
Pond's says why wait for him to ask you out, it's okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes.
