All Dressed Up
I wonder who's wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members' closets during a fundraising
Consumer Marketing
Cutting through the E-Clutter
CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting
Licking the Competition Cold
To a child, a year is the eternity that passes between two birthday parties. Knowing how important these anniversaries are to children (and how many children
July 1, 2003
Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
Regal Theaters Drops Tomb Raider Sequel in Dispute
The country's largest theater chain has refused to play Lara Croft Tomb Raider: The Cradle of Life in 47 of its theaters after a fall out with the distributor,
Progaine Samples at 250 Health Clubs
Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied
Home Depot Takes Sponsorship of ESPN’s College GameDay
The Home Depot has signed on as the presenting sponsor of ESPN's College GameDay, replacing Discover Card, which had held the position for the last two
Organic Group Takes on Cosmetics Manufacturers
If it says it's organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some "natural"
Edwards Calls For DTC Ad Disclosure
With debates over Medicare raging in Congress, Senator John Edwards has introduced legislation requiring pharmaceutical companies to disclose more information
