Engagement

• Engagement

  Wild Oats Pushes “Healthy Aging” In-store

  Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully

• Acquisition

  USA Network Teams With Sonic for Nashville Star

  USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

• Direct Marketing | Print

  Same Here, Same There

  A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

  Is the experience seamless? It should be.

• Digital

  Fruit of Its Labor

  Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

• Direct Marketing | Print

  Gold Standard

  Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

• Acquisition

  Running With the Bulls

  No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

• Direct Marketing | Print

  Hospital Scores With New Mail Package

  Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

• Direct Marketing | Print

  The USPS Shapes Up

  Great. We won. Congress has passed a postal reform bill, and our worries are over, right? Wrong. Although some reports stated that the 2007 rate hike

• Engagement

  Time Out

  First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

• Engagement

  The RED Brigade

  U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to