Engagement

• Direct Marketing | Print

  Same Here, Same There

  A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

  Is the experience seamless? It should be.

• Digital

  Fruit of Its Labor

  Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

• Direct Marketing | Print

  Gold Standard

  Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

• Acquisition

  Running With the Bulls

  No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

• Direct Marketing | Print

  Hospital Scores With New Mail Package

  Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

• Direct Marketing | Print

  The USPS Shapes Up

  Great. We won. Congress has passed a postal reform bill, and our worries are over, right? Wrong. Although some reports stated that the 2007 rate hike

• Engagement

  Time Out

  First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

• Engagement

  The RED Brigade

  U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to

• Engagement

  Back to Print

  Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

• Direct Marketing | Print

  One Size Does Not Fit Everyone

  Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail