Acquisition
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Acquisition
Smirnoff On a Mission for Best Bond Song Remix
Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment’s new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.
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Acquisition
NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
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Acquisition
Football and Beef Jerky Set Stage for Instant-Win Game
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
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Acquisition
Crest Sweeps Dangles Trip to Wisteria Lane
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.
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Acquisition
Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut
Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co.
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Acquisition
Consumers to Design Scion Showroom
Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide.
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Acquisition
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker’s latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game.
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Acquisition
Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.
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Acquisition
ABC Cooks Up ‘Desperate’ Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.
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Acquisition
Bank of America Cashes in on NASCAR Sponsorship
Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!