GameRiot Video Game Festival Hits the Road

|  by Chief Marketer Staff

GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in ...

NBC and AT&T Wireless Offer Olympic Content

|  by Chief Marketer Staff

NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to ...

’61 Olds Used as Bait to Catch Yahoo! Customers

|  by Chief Marketer Staff

A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...

Scholastic Runs Trans-Atlantic Contest

|  by Chief Marketer Staff

Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids' trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a "Three Wishes for the World" ...

A New Recipe for Watch-and-Win Sweeps

|  by Chief Marketer Staff

Wells' Dairy is hosting an online "talent search" sweepstakes touting its Blue Bunny ice cream. Consumers go to to register for its "iScream Team" and watch a 2.5-minute Webisode of six "contestants" in the fictitious talent search. ...

Gillette Picks an Irresistible Face

|  by Chief Marketer Staff

Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most "completely irresistible" from more than 1,200 entrants a Gillette Co.'s sweepstakes. The Irresistible ...

Providian and Visa Dangle NASCAR Trip

|  by Chief Marketer Staff

Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker ...

Kohl’s Awards Michelle Branch Concert

|  by Chief Marketer Staff

Kohl's Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it's a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.