eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
Data & Analytics
3 tools to track and analyze Instagram content and why you need them.
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Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.