Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.
Data & Analytics
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.