Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here's three common scenarios.
Data & Analytics
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.