Consumer Marketing

Acquisition


Shareacoke300x200

“Share A Coke” Experiences Drive Big Biz

- Events

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

Turn High Value leads into Customers

Partner Content

Agencies


Marketing Complexity Got You Down?

Partner Content

Data & Analytics


Turn High Value leads into Customers

Partner Content

Engagement


Shareacoke300x200

“Share A Coke” Experiences Drive Big Biz

- Events

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

Retention


CMO

The Life of a CMO is Getting Longer

- CMO

New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

Technology


Turn High Value leads into Customers

Partner Content