Consumer Marketing

Acquisition


Coors Light "Climb On"

Coors Light Takes Women Seriously (Finally!)

Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.

Agencies


Data & Analytics


mood targeting

Snickers Tests Mood Targeting

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

eBook: Which Metrics Matter

Partner Content

Engagement


Retention


Technology