Channel | Social

NECESSARY ELEMENTS

|  by Chief Marketer Staff

Concepting: Matching creative to clients' needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

Road Work

|  by Chief Marketer Staff

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

Warped Views

|  by Chief Marketer Staff

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

You Have to Be There

|  by Chief Marketer Staff

If you've been to a seminar or cocktail party lately, you know the buzzword du jour is "experiential marketing." In this issue, managing editor Dan Hanover

Checkout

|  by Chief Marketer Staff

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

Chugging Along

|  by Chief Marketer Staff

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

Chief Marketer Videos



Awards

 
	
        

CHIEF MARKETER 200