Channel | Social

Covering Their Assets

|  by Chief Marketer Staff

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

Promote the Vote

|  by Chief Marketer Staff

It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

Playing Politics

|  by Chief Marketer Staff

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

Strug: Terror Threats Won’t Stop Gymnasts

|  by Chief Marketer Staff

NEW YORK—High-profile NBA players such as Detroit's Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don't expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. ...

Sony Sponsors Vans Warped Tour This Summer

|  by Chief Marketer Staff

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...

Wimbledon Meets Grand Central Station

|  by Chief Marketer Staff

NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station's Vanderbilt Hall into a replica of All England's Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis ...

Build-A-Bear At Bat for the Mets

|  by Chief Marketer Staff

Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 ...

Cat Lovers Go For Gold

|  by Chief Marketer Staff

While the world's best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America's Top Cat Lover. And instead of trying to run the fastest, jump the farthest ...

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