Channel | Social

Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.

Hyundai Motor America has named Monique Morin Kumpis as experiential marketing manager.

Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer.

Candie’s is sponsoring superstar artist Fergie in her first solo tour with ticket giveaways and instant-win games that could put fans front and center at the concerts.

Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline.

On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.

Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.

Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.

In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately

Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone's skin. To do that, the skin care products brand