Social
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Engagement
JC Penney and Rascal Flatts to Promote American Living Brand
JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”
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Engagement
AMP Energy Chases the Competition with a Major Sampling Campaign
PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign
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Engagement
The Science of Staffing
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand
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Social
Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter
To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter
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Engagement
Papa John’s Founder Makes Pizza Deliveries
The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.
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Acquisition
Kodak Online Golf League Ties to PGA Tour
Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014
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Engagement
Sprite Goes Nationwide to Find Best Slam Dunker
Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker
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Engagement
AARP Offers Membership With Free Health Screenings
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs
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Social
Five Must Ask Twitter Questions
Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix
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Engagement
Situ8 Hires Erik McKinney as VP
Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president