Profiles & Campaigns
-
Profiles & Campaigns
Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media
Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.
-
Profiles & Campaigns
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
We spoke to True Relgion CMO Kristen D’Arcy about the brand’s latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.
-
Video Marketing
Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot
We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.
-
Video Marketing
How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment
How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.
-
Video Marketing
Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform
Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
-
Video Marketing
What to Expect From 2024’s Crop of Super Bowl Ads
As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.
-
Demand Gen
How Three Brands are Using OOH to Amplify Gamification Strategies
While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.
-
Profiles & Campaigns
How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
-
Video Marketing
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
-
Digital
Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.