Mobile Ads Up–No Thanks to iPhone
U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most
U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most
Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site
E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones
The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research
The Federal Trade Commission has issued a report on mobile marketing, which offers insight into how the organization views the burgeoning channel.
MetaResponse Group is launching a mobile marketing division, MobileMailbox
Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide
Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users
Click here to view the 2023 winners!