Mobile
-
Mobile
Sybase Acquires Paybox, a Mobile Payment Processor
Sybase Inc. has acquired Paybox solutions AG, mobile payment systems provider.
-
-
Mobile
Mobile Marketing Association Names New Head
The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott.
-
Mobile
Mike Wehrs Appointed to Lead Mobile Marketing Association
Mike Wehrs has been named as president and CEO of the Mobile Marketing Association (MMA).
-
Mobile
PCH Develops Sweeps Game for the iPhone
Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.
-
Mobile
Interactive Mobile Ad Targeting by Location Coming Soon
Major shifts in social networking behavior and applications for marketers can be anticipated as use of social networking Web sites migrates from computers to mobile communications devices.
-
Direct Marketing | Print
Mobile Marketing Start-up Helps Real Estate Agents Stand Out
For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager
-
Engagement
Mobile Promo Helps iPhone Users Get into “The Spirit”
A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd.
-
Mobile
Fox Mobile Spreads ‘Simpsons’ Holiday Cheer
Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.
-
Mobile
Mobile the Key to Internet in 2020: Pew Expert Survey
Mobile marketers can hope that 2009 really, really will turn out to be “the year of mobile.” But a published forecast from the Pew Internet& American Life Project skips