Events
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Acquisition
MilkPEP Adds Curves to Weight-Loss Campaign
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …
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Engagement
Home Depot to Build ‘NASCAR’ Playground
The Home Depot has launched a national partnership with Joe Gibbs Racing and the nonprofit group KaBOOM! to enrich the lives of at-risk children who live in racing communities. The partnership, called Racing to Play, will involve volunteers from The No. …
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Engagement
Racing’s SpokesQueen
Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction
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Engagement
Center of Attention
Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the
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Engagement
Night Drivers
CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you’re a twenty-something buying a new car. Volvo
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Acquisition
SoBe Sets Stage for Major Summer Promos
Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …
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Acquisition
Sweepstakes Boosts Response to PGA Free Lesson Month
May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …
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Engagement
Building the Perfect Exhibit
Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association’s 2002 Exhibit Focus awards.
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Engagement
Thinking Outside the Booth
Show organizers these days are finding that they have to do far more consulting with and selling to potential supporters than they have in the past. “Meeting planners usually don’t have a sales background, so this isn’t something they’re used to doing,” says Nancy Frede, president, MarketSense, Framingham, Mass. “But in today’s competitive climate, you don’t have a choice.”
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Engagement
Sponsorship, Sponsorship, Sponsorship
In real estate, it’s location, location, location. In trade shows, it’s sponsorship, sponsorship, sponsorship.