Channel | Direct Marketing | Print

Bride of Frankincense

|  by Chief Marketer Staff

Forget that we just celebrated Independence Day. For some people, it's never too early to start buying Christmas presents. With that in mind, Old World

SIMPLY Irresistible

|  by Chief Marketer Staff

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

CATALOG CAPITAL

|  by Chief Marketer Staff

Experts agree: It's difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

All Mail REVUE

|  by Chief Marketer Staff

Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a

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