Direct Marketing | Print
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Direct Marketing | Print
We Knew Them When
A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name
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Direct Marketing | Print
Late Mailings Lead to Lawsuit
California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo’s lettershop sent the company
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Direct Marketing | Print
McCann Drives Off With the Diamond
The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)
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Direct Marketing | Print
Plumbers
Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became
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Direct Marketing | Print
Keep It On, Baby
Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.
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Direct Marketing | Print
LISTLINE
Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.
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Direct Marketing | Print
Dead Letter Files
DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of
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Direct Marketing | Print
DMA Enters the Merger Race
The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month
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Direct Marketing | Print
“Data Weenies Beat List Weenies”
The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed
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Direct Marketing | Print
The Ecstasy and the Agony
In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not