Direct Marketing | Print
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Direct Marketing | Print
Study Shows Direct-to-Consumer Ad Growth
Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the
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Direct Marketing | Print
Learn From the Past
Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s
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Direct Marketing | Print
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,
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Direct Marketing | Print
Don’t Ask, Don’t Tell
Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation
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Direct Marketing | Print
Logging on the Law
According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states
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Direct Marketing | Print
COMING OF AGE
J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group
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Direct Marketing | Print
Titles to Leaf Through
Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to
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Direct Marketing | Print
Breaking E-borders
The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing
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Direct Marketing | Print
The Recognition Factor
Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising