Direct Marketing | Print
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Direct Marketing | Print
Dapper to Leave Rapp Collins
Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the
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Direct Marketing | Print
Intellipost Acquires Experian Properties
Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,
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Direct Marketing | Print
You Beta Your Life
As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The
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Direct Marketing | Print
B-to-B DM Stocks Eke Out Slight Increase
Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have
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Direct Marketing | Print
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer
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Direct Marketing | Print
So You Want to Be the Head Honcho?
BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.
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Direct Marketing | Print
We Swear, It Was Thissssss Big
If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated
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Direct Marketing | Print
Samples-by-Mail a Hit in Europe
Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And
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Direct Marketing | Print
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
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Direct Marketing | Print
Credit Where Credit Is Due
My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had