Direct Marketing | Print
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Direct Marketing | Print
Promises to Keep
Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement
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Direct Marketing | Print
Directnewsline
McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising
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Direct Marketing | Print
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
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Direct Marketing | Print
People
Medi-Promotions Inc., Hasbrouck Heights, NJ, named Gerald McMurtry president. Carl Roselle, Jeff King, Kenneth Kind, Robert Hopfan and Karen Kohlan were
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Direct Marketing | Print
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
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Direct Marketing | Print
Harte-Hanks Buys PMSI
Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,
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Direct Marketing | Print
Customer Loyalty Is a Safe Bet
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
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Direct Marketing | Print
French Beauty Catalog Primps for U.S. Debut
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
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Direct Marketing | Print
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast