Direct Marketing | Print
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Direct Marketing | Print
Not Ready for Prime Time
DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks
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Direct Marketing | Print
AirTran, What’s Wrong With You?
AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s
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Direct Marketing | Print
Holiday Hangover
In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During
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Direct Marketing | Print
Virtual Fantom
Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough
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Direct Marketing | Print
The Net’s Horsepower
One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s
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Direct Marketing | Print
Banks, Brains, Beans and Brunch
As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since
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Direct Marketing | Print
Some Thoughts on 1999
1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management
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Direct Marketing | Print
Keeping in Touch
Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,
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Direct Marketing | Print
Marketing Outside City Limits
Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be
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Direct Marketing | Print
Under Wraps
Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the