Channel | Direct Marketing | Print

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Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

corporate-counsel

Chief Marketer Listline Feb. 8

|  by Casey McClay

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.

2015MarketingPredictions

The Top 10 Stories of 2015

|  by Beth Negus Viveiros

What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone