Sampling
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B-to-C Events
The Brief: Clean Machines and Gummy Bars
This week’s hot takes on hot topics in experiential marketing cover Clean Machines, glam trucks and the Gimme Gummy Bar.
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B-to-C Events
How Brands Swapped the Runway for Pop-up Events During New York Fashion Week
Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really), […]
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B-to-C Events
NBA All-Star 2026: Vaults, Giant To-Go Bags, an ‘AI Mode’ Gallery and a Rolling Logo
NBA All-Star 2026 had a milestone weekend, not only for its 75th anniversary, but also for breaking viewership records. The midseason showcase drew more than 46 million viewers in the U.S. across NBC and ESPN platforms, marking the most viewers in 24 years and more than triple last season. On the ground, basketball fans turned […]
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B-to-C Events
Super Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots
Walking around San Francisco ahead of Super Bowl LX, you wouldn’t have known the Bay Area was hosting the NFL’s championship game that saw the Seattle Seahawks win over the New England Patriots on Feb. 8.
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B-to-C Events
The Brief: Drive-Thru Pit Stops and Traveling Basecamps
This week’s hot takes on hot topics in experiential marketing cover Wendy’s drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.
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B-to-C Events
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More
McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re […]
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B-to-C Events
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
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B-to-C Events
Experiential Marketing Trend of the Week: Mountaintop Activations
Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]
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B-to-C Events
‘Quitters Welcome’: NEFT Vodka Flips the Script on Fitness Resolutions with The Gym Pop-up
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.
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B-to-C Events
Anti-romance Swag Swaps and Digital Love Notes: Add These Ideas to Your Valentine’s Day Activation
If you’re activating around Valentine’s Day this year, there’s still time to steal a few ideas that’ll give your event a little extra oomph. And we’re here to spread the love. There’s no shortage of great experiential campaigns to get the juices flowing, whether it be Snuggle’s heartfelt, interactive mosaic or Godiva’s 20-foot-tall chocolate boxes […]
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