Mobile
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Mobile
DoubleClick Starts New Mobile Advertising Services
DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.
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Mobile
Nokia Acquires Enpocket to Expand Mobile Advertising
Nokia, a Finnish manufacturer of cell phones and other mobile devices, has reached an agreement to acquire Boston-based Enpocket, a mobile advertising services firm.
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Mobile
Kelsey Group Projects Boom in Mobile Search Advertising
Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group.
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Mobile
Publicis Buys Mobile Marketing Agency Phonevalley
Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.
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Mobile
Satellite Security To Acquire Advanced Interactive Mobile Marketing System
Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).
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Mobile
College Students More Likely to Accept Mobile Ads: Study
More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.
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Mobile
Condé Nast, Motricity Renew Mobile Services Pact
Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions.
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Mobile
Vibes’ Text Campaigns Generate 200 Million Messages
Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message.
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Mobile
Sprint, Google Pair on Wireless Broadband Network
Google and Sprint Nextel will collaborate to build a mobile portal that will let users search the Internet and take part in social networks over a high-speed wireless network.
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Mobile
Live from the Mobile Marketing Forum: Sprite Launches Social Community for Teens on Cell Phones
The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand.