Mobile
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Mobile
Boosting Push Messaging Potential with Segmentation
If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.
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Mobile
The Best Online-Offline Attribution Strategies
With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.
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Mobile
Mobile App Users Consume Majority of Digital Media
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
App Users
This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.
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Mobile
Going Mobile: 5 Tips for Creating a Responsive Website
If you’re looking to create a responsive website, here are five pieces of advice to get you started.
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Mobile
Smithfield Steers New App at NASCAR Fans
Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.
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Mobile
BIC Asks for Writing Samples in New Mobile Campaign
BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.
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Mobile
3 Steps to App Marketing
Learn how to make sure your app marketing campaign gets downloaded and not dismissed.
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Mobile
Unilever Mobile Ad Compensates People in Asia with Free Airtime
Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.
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Mobile
4 Tips to Make Campaigns Work Across all Screens
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
