Mobile
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Mobile
Mobile Users Seeing, Acting on More Ads: Nielsen
Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users
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Mobile
Latin-Pak Moves Into Mobile Marketing
Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers.
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Mobile
Mobile Phone Operators Seek Global Standards for Ads
The GSM Association (GSMA) international trade association for mobile phone operators is conducting a study in the United Kingdom in a quest to establish common measurement standards for mobile advertising worldwide.
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Mobile
Pizza Hut Launches Mobile Campaign in Hong Kong
Pizza Hut has launched a mobile marketing campaign in Hong Kong offering coupons that can be downloaded to cell phones.
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Mobile
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.
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Mobile
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
(PromoXtra) In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3.
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Mobile
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3.
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Mobile
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.
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Mobile
Wine Enthusiast Generates Mobile Response With Print Ads
Direct Newsline—The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.
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Mobile
Wine Enthusiast Generates Mobile Response With Print Ads
The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.