Mobile
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Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
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Mobile
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year
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Mobile
Multimedia Mobile Campaign Supports “Avatar” Movie
LG Electronics MobileComm, Twentieth Century Fox and Lightstorm Entertainment have teamed up to create a new multimedia campaign supporting the new James Cameron film “Avatar.”
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Mobile
Codes About to Break
Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,
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Mobile
A Google in Your Pocket?
Elsewhere in this issue we mention Google-watching as a trend for 2010
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Mobile
On the Move
“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project
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Mobile
Google Acquires Mobile Advertising Firm
Google Inc. will acquire AdMob, a mobile display ad technology provider, for $750 million in stock.
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Mobile
Epsilon, Air2Web Team on Mobile Services
Epsilon the database marketing services firm, has joined forces with Air2Web, to offer opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development.
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Mobile
American Eagle Debuts Mobile Marketing Platform
American Eagle Outfitters has launched a mobile commerce program. The new channel enables customers to browse and buy from the apparel marketer, as well as take advantage of the company