Mobile
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Mobile
Reasons to be Mobile
With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted
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Mobile
Hot, Fast and Engaged
Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That’s how
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Mobile
Chieftains: What’s Your Favorite Mobile App, For Business or Personal Use, and Why?
QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate
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Mobile
Strategies: Rubber Meet Road
You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone
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Mobile
Adenyo Signs Licensing Deal With InferSystems
Adenyo, a mobile marketing software company has signed a licensing agreement with InferSystems Corp, to use its predictive analytics engine, which can be applied to enhance online and offline customer prediction tools.
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Mobile
Food Web Sites and Mobiles Lead Consumers to Bargains
More consumers are turning directly to consumer packaged goods companies to find deals and discounts
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Mobile
Consumers Crossing Channels In-Store and Online
Once upon a time, customers went into a retail store to research a new purchase. Then, they did the research online before going out. Today, thanks to mobile, they’re researching online before they leave the house
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Mobile
PhoneSexy: Why E-Dialog’s Mobile Acquisition Makes Sense
For marketing service providers, the latest killer app isn
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Mobile
Visa Buys Mobile Payment Firm CyberSource for $2B
Visa Inc., the credit card giant, has acquired CyberSource, a provider of electronic and mobile payment systems for approximately $2 billion in cash.
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Mobile
Starbucks Expands Mobile Payment Test to Target Stores
Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets