Mobile

• Mobile

  Going Mobile with Loyalty Rewards

  So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

• Mobile

  What’s Next for Text?

  Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff

• Mobile

  Brooks Takes Running Shoe Launch Mobile with 2-D Contest

  Sports gear maker Brooks is introducing the latest in its line of running shoes with a 2-D barcode campaign that can enter customers to win a mobile sweepstakes

• Mobile

  Mobile, Minutes-As-Currency Key To African Markets

  The so-called BRIC developing countries – Brazil, Russia, India, China – may find a new region in their midst, if GlobalFluency has any say. The marketing firm has inked an agreement with africapractice, a strategic communications firm, under which africapractice will provide GlobalFluency’s partner organization The CMO Council with entry into 15 African nations.

• Mobile

  Stakool to Purchase LinQpay

  Stakool Inc., a mobile payment services company, will acquire LinQpay, a similar company.

• Mobile

  Mobile Marketing: Today’s New Frontier

  In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.

• Mobile

  Velti Buys Media Cannon

  Velti, a mobile marketing services company, has bought Media Cannon Inc. a developer of mobile advertising tools and technology

• Mobile

  Reasons to be Mobile

  With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted

• Mobile

  Chieftains: What’s Your Favorite Mobile App, For Business or Personal Use, and Why?

  QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate

• Mobile

  Strategies: Rubber Meet Road

  You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone