Marketers
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Marketers
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […]
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Marketers
Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […]
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Marketers
Is Agentic Commerce An Oasis Or Mirage?
This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […]
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Marketers
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […]
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Marketers
Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […]
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Marketers
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what […]
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Possible 2026
Backstage With Chief Marketer: White Castle CMO Jamie Richardson at POSSIBLE 2026
At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.
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Marketers
What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]
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Marketers
This Golf Brand’s Strategy Is to Make Inclusive Marketing Par for the Course
To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.
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Marketers
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Wall Street investors know that, in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to the company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in […]
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