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Hyundai Tests Containerized Ad Tech To Drive New Efficiency

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […]

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Marketers

Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else

The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […]

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Marketers

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

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Marketers

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.

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Marketers

Independent Ad Tech Is Reframing Itself Around Cloud Hardware

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud […]

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Marketers

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.

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Marketers

Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act

Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, […]

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Marketers

How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation

Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […]

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Marketers

Retail Wags The Dog; Data Brokers Vs. The Military

Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.

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Marketers

5 Tips for Addressing the Pivotal Changes in B2B Buying Models

Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.