-
Email
Four Potential E-mail Needle-Movers
One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing
-
Email
Massage Envy’s E-mail Campaign Yields Enviable Results
There are several lessons to be drawn from Massage Envy
-
Email
Demystifying Single vs. Double Opt-In
What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in
-
Email
The Sum of the Parts, Part 2: Why Capture Data?
Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.
-
Email
Energize Your E-mail Subscriber Form
It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible
-
Email
E-mail Marketers Focus on Creative Over Lists
Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.
-
Email
Four Things E-mail Can Learn from Social Media
For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with
-
Email
Oops! Cautionary E-mail Tales
Learning from our own mistakes, while effective, can be painful. That
-
-
Email
The Sum of the Parts—Part 1
Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.
Topic