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Email
The Importance of Monitoring Email Inbox Placement
The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…
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Email
Tips for Better Holiday Email Marketing Campaigns
Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here’s some tips to put together an effective holiday email campaign.
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Email
Email Tricks and Treats
One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …
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Email
The Cumulative Effect of Email Opt-Outs
The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.
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Data & Analytics
Email Watch: Volvo Vamps It Up with “Twilight”
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …
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Data & Analytics
Email is StubHub’s Ticket to Cut Through the Noise
So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …
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Data & Analytics
Email Watch: Happy Birthday to Me
I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …
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Email
Morton’s Has a Stake in CRM-Based Marketing Approach
An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.
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Email
One-Fifth of Marketing Email Hitting Junk Folders: Report
Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.
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Email
Email Volume Up in Q2: Epsilon Report
Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
Epsilon and the DMA’s Email Experience Council.
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