Digital
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Digital
Live from Chicago: Rough Times ahead for Web-only Merchants
Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray.
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Digital
Four Tactics for Search Optimization Success
Natural search optimization (NSO)—also called search engine optimization, or SEO–is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible
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Digital
Allegis Trumps Rivals with All-Search Marketing
These days, big brands are turning their attention—and their ad budgets, in growing numbers– to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively on the Web but is using search marketing to build its own brand awareness among customers while blowing the dors off the competition.
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Digital
Ice.com Seeks Blogging Gold
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among the pussy-footers. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.
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Digital
Google Looking for Smooth Landings
As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.
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Digital
More than 75% of All U.S. Adults Now Online: Poll
An estimated 172 million adult consumers access the Internet, either through connections at home, the office, school, libraries or coffee shops, according to a new poll. The figure marks a 5% increase from last year’s level.
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Digital
Internet Advertising Hits Record
Internet advertising revenues hit a new record of $3.9 billion for the first quarter of 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers announced today.
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Digital
Are You Ready for the New Yahoo?
Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will come a whole new algorithm for delivering ads that factors in not just bid price but a
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Digital
Bigdaddy Lays Down the Law at Google
The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.