Digital
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Digital
Kellysearch.com Taps Slack Barshinger to Develop DR Programs
Kellysearch.com, a business-to-business search engine, has tapped Slack Barshinger to develop direct response and relationship marketing programs.
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Digital
Search Tips for That Time of Year, Again
Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.
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Digital
Yahoo! Expects Lower Revenue on Ad Weakness in Key Sectors
Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.
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Digital
Google, Intuit Team to Push Search Ads to Small Biz
In an effort to entice more small businesses to try their hand at search marketing, Google has announced a partnership with Intuit, the maker of the QuickBooks accounting software for small businesses.
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Digital
New Product and Services
PepperjamBLOG.com: A blog dedicated to search engine marketing, online media, and affiliate marketing.
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Digital
McGruff the Crime Dog Enlisted to Fight Cyber Crime
The National Crime Prevention Council, the Chief Marketing Officer (CMO) Council and the Forum to Advance the Mobile Experience (FAME), a special interest group of the CMO Council, have launched a campaign to focus public awareness on cyber crime.
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Digital
MIVA Debuts Inline Contextual Ads
MIVA is expected to announce today the global launch of a new contextual ad product that will embed links to pay-per-click ad within the text of a Web page.