Digital
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Digital
Expanding the Reach, Not the Labor, of Online Ads
In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But which model—cost-per-click or cost-per-thousand—makes for the best value-added service?
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Digital
Google Increases Dominance of Searches
Google accounted for more than 71% of all online searches within the U.S. during the four weeks ended Aug. 28
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Digital
Google Still Tops In Search: ComScore
There’s a reason why “google” has become the generic term for using a search engine: Among the five major search engines, Google Inc.’s various sites accounted for nearly 62% of online queries
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Digital
Web Radio Hits Targeted TuneAd opps abound as online space matures
I was tuning in the shine on my brand-new monitorDoing anything my hard drive advisedWith every one of those dot-com stationsPlaying songs bringing tears
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Digital
Web 2.0, Meet World 2.0
Web 2.0’s hallmark consumers taking over the online marketing process is spilling over into real life, if a recent incident is any indication. In late
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Digital
Make a Commitment
These days it seems everybody has a blog or podcast that lets them share their thoughts with the cyberworld at large. But if you want that soul-sharing