B-to-B Events
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B-to-B Events
Building a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will […]
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B-to-B Events
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most prestigious recognition program for the experiential marketing industry.
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B-to-B Events
HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies
With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12. From the rise of AI agents to the ease of […]
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B-to-B Events
Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026
Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las Vegas, bringing together more than 10,000 attendees from across the retail, consumer brand and tech landscape.
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B-to-B Events
The Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe’s Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
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B-to-B Events
Experiential Marketing Trend of the Week: Tunnel Vision
In the distraction age, experiential elements like immersive tunnels are blocking outside noise, adding suspense or curiosity, and creating an effective transition from one environment to another. From trade shows to upfronts to fan fests to VIP afterparties, let’s explore how brands are carving out themed passages in their activations and events. An Entrance […]
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B-to-B Events
10 Minutes With… Gabe Weiss, Head of Marketing at Hitachi Construction Machinery Americas
In a sea of bulldozers and excavators digging for attention, it’s not often that a heavy equipment brand would bank on helping construction pros find their Zen. But that was exactly the approach that Hitachi Construction Machinery Americas took for its 30,000-square-foot booth at the recent CONEXPO-CON/AGG 2026. Built around the theme “Connecting Harmony to […]
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B-to-B Events
Experiential Marketing Trend of the Week: Streetscapes
From street signs and lights to curbs and crosswalks, experience builders are borrowing inspiration from the rhythms of movement in real life within activations and trade show exhibits, creating a sense of place and an intentional journey. Let’s stop and look both ways at this accelerating design tactic. First, a look at the “why” of […]
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B-to-B Events
Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind […]
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B-to-B Events
Event Profs Weigh in on the Biggest EuroShop 2026 Trends
From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from Feb. 18-22, in Düsseldorf, Germany. Held every three years, the trade show has become a […]
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