B-to-B Events
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B-to-B Events
B-to-B Dream Team 2026: Meet Collin Hummel of 3M
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Collin Hummel considers himself a storyteller first. His role at 3M revolves around crafting messaging and experiences that stick, and beyond. “You probably think of 3M […]
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B-to-B Events
B-to-B Dream Team 2026: Meet Dannielle Simpson of Chiquita
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Dannielle Simpson’s pathway into event marketing is one that many can relate to: “I accidentally fell into it,” she says. She started as a pre-med student […]
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B-to-B Events
B-to-B Dream Team 2026: Meet Tom Flynn of American Express
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Across 16 years of experience, Tom Flynn has touched nearly every facet of event marketing, and he can trace his career back to a single college […]
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B-to-B Events
B-to-B Dream Team 2026: Meet Amy Loskutoff of Google Cloud
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for […]
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B-to-B Events
Five Best Practices for Creating High-touch, Experiential C-Suite Events
Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]
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B-to-B Events
Expedia Transforms its Multiday Ambassador Summit into a Creator-first Oasis in Palm Springs
Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]
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B-to-B Events
Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE
Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event to discuss what’s new this year.
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B-to-B Events
Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events. Let’s take a reading on how personalized color assignments, once relegated to wellness fairs and spiritual subcultures, are generating personalized, shareable and slightly mystical engagement at events. But first, the Why. Unlike […]
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B-to-B Events
Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been there,” says Jon Wolff, senior global events manager, solutions and services group at Lenovo. “You pull off an incredible event, the energy was electric, attendees were […]
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B-to-B Events
Five Conversations That Will Elevate Your Measurement Practice
Tune in and level up the way you track and measure your events Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on […]
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