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Chief Marketer Listline Feb. 26
List featured this week include Boston Home and Edmund Optics.
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Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index
This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.
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2015 Oscars Round-Up
While the Super Bowl had brands spending megabucks to get their messages in front the year’s biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.
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5 Tips to Perfect CMO/Creative Relationship
CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here’s 5 tips.
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Where Should You Focus Your Mobile Budget—On an App or Your Website?
You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.
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The Changing Face of User Generated Content
Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC
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Free Webinar: Avoiding Webinar Pitfalls
Webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called “10 Common Webinar Mistakes…and How to Avoid Them” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.” on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars.
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Do you Rely on Gut Instinct Over ROI?
A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.
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Improve Direct Mail Response with Personalized URLs
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.
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The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
