Agencies Archives - Page 295 of 1933

SeaWorld Brand Campaign Takes on PETA

In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.

Agencies

March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament.

Agencies

What CMOs are Saying on Twitter

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

Agencies

Making the Most of March Madness

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

Agencies

Marriott’s Global CMO on Marketing to Millennials

Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.

Agencies

Chief Marketer Listline March 25

Lists featured this week include J&P Cycles PIP and and NY NOW.

Agencies

Persona-Driven Marketing Success

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.