Agencies
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Agencies
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the “Bud & Burgers Championship” not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
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Agencies
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
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Agencies
The 4 Insights You Need From Your CRM Data
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
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Agencies
How Big Data and Marketing Analytics Can Help Sales
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.
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Agencies
Disney Sets a High Bar for One-to-One Marketing
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
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Agencies
New Site Helps McGraw-Hill Connect With Students and Educators
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
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Agencies
After Lego, 5 Branded Movies that Could Kill at the Box Office
With “The Lego Movie” as a guiding light, dreams of branded movies are back on marketer’s story boards. What will we see next!
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Agencies
Chief Marketer Listline April 6
Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader’s Digest.
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Agencies
The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
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Agencies
Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
