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A Conversation with Home Depot’s Frank Blake
Frank Blake, the former Home Depot CEO, talks frankly about how he pulled the big-box retailer out of a sales slump.
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Does Your Content Marketing Resonate?
This author shares ways to measure your content marketing by moving beyond the obvious metrics. It’s a must read!
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How Engaging Customer Experiences Can Drive Revenue
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.
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A How-to on Using Video Marketing to Reel ‘Em In
Video marketing is more art than science. Here’s seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.
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Attention Marketers: Drop the F-Bomb and Don’t Apologize
These 7 marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike and others are innovative, risky, fun and everlasting.
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Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.
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Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
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Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.
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Chief Marketer Listline June 15
Lists featured this week include American Chesterton Society and Touch of Eco PIP.
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Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
