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Agencies
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
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Rave About Your Fave Marketing Tech
Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.
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Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
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Chief Marketer Listline July 23
Lists featured this week include National Jeweler and Professional Construction News.
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Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches
Chief Marketer recently talked with Rachel Allgood, senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.
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Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
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Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
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The Ups and Downs of Socially Conscious Brands
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
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Making CRM stick – Five Ways to Increase CRM Adoption
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.
