Agencies
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Agencies
4 Ways to Embrace Mobile Marketing Tech
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
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Agencies
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
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Agencies
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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Agencies
5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.
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Agencies
Chief Marketer Listline Aug. 28
Lists features this week include Mother’s Lounge and American Girl Magazine Canada.
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Agencies
20 Top Customer Engagement Tips
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.
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Agencies
The Future of Marketing Performance Management
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
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Agencies
Earning An Audience With Great Content Marketing
Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.
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Agencies
For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.
