Agencies Archives - Page 257 of 1933

Agencies

Chief Marketer Listline Dec. 11

Lists featured this week include Mercy for Animals and Nederlander Organization Broadway & Event Buyers.

Agencies

Ideas for Linking Campaign Performance and Revenue

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

Agencies

Coffee-mate Opens The Café on OSU Campus

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

Agencies

Coke on the Power of Crowdsourcing

Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.

Agencies

Big Data: The Secret Weapon Behind Loyalty Programs

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

Agencies

P&G’s Move to Omnicom Shadows Bigger Upheaval

This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe.

Agencies

Internal Conflicts Slow Multicultural Marketing

The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.

Agencies

Online or In Stores? Where will Holiday Shoppers Go?

The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to […]