Agencies
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Agencies
Advice for Creating a Beautiful Agency-Client Relationship
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]
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Agencies
Marketers Everywhere: Ad Blocking Isn’t Scary
Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.
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Agencies
Think Before You Leap Into Paid Video Search
Does paid video search make sense for your organization? Here’s what to consider before investing.
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Agencies
4 Tips to Keep Top Creative Talent Happy
Forbes opines that when agency creative talent jumps to the client side they find that the grass is not always greener.
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Agencies
10 Marketing Trends for 2016: Forbes Slide Show
CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.
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Agencies
Is Your Agency Headed Downhill?
Is your agency selling to the wrong clients? Is your talent team not so talented? These may be signs that your agency is starting to falter.
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Agencies
6 Tips to Use Video in Marketing
MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.
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Agencies
25 Reasons to Market to Baby Boomers
Millennials are the darlings of many marketers, but don’t forget about Baby Boomers. They’re a powerful, mega group that is wealthy and influential.
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Agencies
Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps
Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps
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Agencies
Agency Special Report: The Only Constant is Change
Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.
