Agencies
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Agencies
The Rise of Mobile Moment Advertising
The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.
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Agencies
CMOs Share Top 20 Big Ideas for 2016
CMO.com has provided a roundup of the 20 top big ideas for this New Year.
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Agencies
4 Things Marketers Must Do Better in 2016
Here’s four resolutions marketers should consider to achieve their 2016 goals.
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Agencies
Nest Thermostats Turns Old Loyalty Mechanics New Again
Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.
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Agencies
Clients Don’t Trust Agencies When it Comes to Social
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
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Agencies
Heineken “Cities” Campaign Lights Up SF Bay Bridge
Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.
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Agencies
Influencer Marketing – 2015 Trends & What’s Ahead in 2016
It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.
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Agencies
In-Store or Online: Millennials Appreciate Holiday Shopping Experiences
A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.
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Agencies
Chief Marketer Listline Dec. 18
Lists featured this week include Babybug and Chadwicks of Boston.
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Agencies
Engaging Millennials With Experiential Marketing: 4 Tips
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.