Agencies

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  Agencies

  Optimizing Mobile Apps for Lead Gen

  Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

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  Agencies

  2016 Will Be the Year of Content Marketing

  If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

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  Agencies

  YouTube Maintains Biggest Share of Video Ad Spending

  Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.

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  Agencies

  Can a Digital Marketing Agency Make a Difference for Your Brand?

  This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.

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  Agencies

  Coke Tries to Stop Sales Slide with “Taste the Feeling”

  Coca-Cola hopes that its new campaign, “Taste the Feeling,” will spark a fire under sales, which have been flagging for more than 10 years.

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  Agencies

  Why Relationships, UGC and Context are Key to Influencer Marketing

  Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

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  Agencies

  Three Trends in Digital Marketing for 2016

  Here’s the trends in social, tech and digital marketing you need to watch in 2016.

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  Agencies

  5 Reasons Account-Based Marketing Can Fail

  Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

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  Agencies

  5 Lessons Video Creators can Learn From TV Broadcasting

  Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry.

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  Agencies

  4 Data Points for an Agency New Business Plan

  This Hubspot blog extracts four of the most interesting points from the RSW/US Outlook report to consider when drafting a new agency business plan..