Agencies
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Agencies
How to Improve Your Mobile Marketing Campaigns
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.
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Agencies
How Bots Degrade the Marketing Tool Ecosystem
Through impersonation, advanced persistent bots (APBs) can’t be accounted for—they simply blend in. They render critical business marketing tools ineffective.
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Agencies
Red Bull + GoPRO = Extreme Marketing
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
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Agencies
The ABCs of ABM: Getting Started in Account Based Marketing
Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.
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Agencies
New Study Looks at Effects of Sensory Marketing Tactics
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
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Agencies
Airbnb Community-Curated Content Shapes Marketing
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
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Agencies
Improved Database Helps Golfsmith Boost ROI
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
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Agencies
Why CMO is the Hardest Job in Tech
The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.
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Agencies
17 Threats to the Agency Model
The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.
