Agencies

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  Agencies

  Why Aren’t Childless Women Marketed to?

  Childless women and marketing are like oil and water: They don’t mix and childless women are wondering why marketers don’t cater to them.

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  Agencies

  Chief Marketer Listline July 12

  Lists featured this week include Women’s LeaderShip Exchange and TheCuteKid.com.

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  Agencies

  3 Ways to Boost Your Facebook Marketing

  In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

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  Agencies

  Creating Brand Identity With Digital Transformation

  Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

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  Agencies

  Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes

  Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.

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  Agencies

  The Huge Opportunity B2B Content Marketers May Be Missing

  Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

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  Agencies

  4 Musts For Influencer Marketing

  Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.

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  Agencies

  Knock Down Silos to Map the Customer Journey

  The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

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  Agencies

  Mars Agency Hires Exec to Grow Reputation and Biz

  Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.

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  Agencies

  Influencer Marketing Benefits, Challenges, Facts: Infographic

  This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.