Agencies
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Agencies
How to Create Branded Video that Converts
Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.
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Agencies
Avocados from Mexico Campaigns to Join Kids for Breakfast
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
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Agencies
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
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Agencies
Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
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Agencies
How to Successfully Connect with Insta-Communities
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
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Agencies
Why Brand Name Recognition Isn’t Worth Much on Mobile
As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]
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Agencies
5 Recent Major Moves to Leverage for Your Marketing Strategy
Lessons learned for you to apply to your own marketing strategy and campaign work.
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Agencies
Marketing to the LGBTQ Community: How to Get it Right
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
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Agencies
7 Traits of Outstanding B2B Marketers
At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel marketers.
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Agencies
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
