Agencies
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Agencies
A Vote for Charlie the Tuna is a Vote for Change
Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.
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Agencies
Making a Better Business Case for Video
Here are some ideas to put into practice to make a better business case for video.
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Agencies
Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
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Agencies
Developing a Fail-Proof Content Promotion Plan
There are four key elements to consider when developing your content promotion plan.
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Agencies
Free Coffee if You Keep Your Hands on the Wheel
Toyota’s Driving Barista was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture.
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Agencies
Gatorade, GE, NBC: What Marketers Need to Know About Gen Z
Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans
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Agencies
Food For Thought: Reimagining Marketing Food to Women
Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.
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Agencies
How Effective Are Your P-O-P Displays?
To get the most out of in-store P-O-P displays, consider these three design and deployment questions.
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Agencies
Empowerment is the New Stereotype Women Hate
Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate.
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Agencies
McDonald’s CMO on Content, DDB and Other Stuff
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
