Agencies
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Agencies
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
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Agencies
American Airlines Shows Off its Chicago Cubs Fandom
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.
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Agencies
Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
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Agencies
10 Tips to Set Your Content on a Viral Trajectory
There are 10 important qualities that must be in place before your content can go viral.
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Agencies
Building a Customer Data Foundation in the Digital Era
When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.
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Agencies
NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
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Agencies
What’s Killing Your ABM Strategy and How to Fight Back
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
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Agencies
Lessons From Trump’s and Clinton’s Marketing Strategies
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump’s and Clinton’s marketing strategies have shaped the polls.
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Agencies
Cultural Nuances Influence 3rd-Generation U.S. Hispanics Brand Perception: Yahoo Report
A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.
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Agencies
Ideas for Reducing Friction and Marketing Smarter
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
