Agencies Archives - Page 213 of 1933

PowerPoint Still A Dominant Data Delivery Method: Report

Agency respondents to a new survey on data delivery methods say they’re still using PowerPoint, despite many clients favoring a shift towards dashboards.

Agencies

Combining Customer Data Sets for Holiday Relevancy and Beyond

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Agencies

HCL Technologies Tests Campaign With Data-Driven Personas

HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.

Agencies

5 Key Marketing Trends for 2017

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

Agencies

The Great Debate Over Spec Work

The controversy over spec work is raging. Here’s a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.

Agencies

How Leading CMOs are Planning Marketing Budgets for 2017

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

Agencies

Lessons from a Gen Zer on Marketing to Gen Z

Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.

Agencies

The Mysteries of No Complaints and Customer Retention

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?